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Marketing/planning library and information services

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Published by Libraries Unlimited in Littleton, Colo .
Written in English


  • Libraries -- Public relations,
  • Information services -- Public relations,
  • Advertising -- Information services,
  • Information services -- Marketing,
  • Information services -- Planning,
  • Advertising -- Libraries,
  • Libraries -- Marketing,
  • Library planning

Book details:

Edition Notes

StatementDarlene E. Weingand.
LC ClassificationsZ716.3 .W44 1987
The Physical Object
Paginationxvi, 152 p. :
Number of Pages152
ID Numbers
Open LibraryOL2393122M
ISBN 100872875164
LC Control Number87022653

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“Fayetteville’s Idea-Proposal Process Enables Better Outcomes-Based Planning” “TADL Book Bike Connects a Library to Its Community” In North America, the annual John Cotton Dana Library Public Relations Awards process is a wonderful guide. The entry form asks for information on many of the steps in the Cycle, and the winners. Information is a commodity and information service is the marketing of that commodity. This chapter highlighted the significance of marketing in library and information science. Concepts such as information science, marketing and marketing mix, marketing research, and significance of marketing were : Monday Obaidjevwe Ogbomo. Marketing information products and services: a primer for librarians and information professionals Copublished in Asia by Tata McGraw-Hill Publishing Company Ltd. ISBN I. Information services—Marketing. 2. Information resources—Marketing. 3. Marketing—Management, I. Jam, Abhinandan K. II. The authors found that experience of marketing of information services and products is very encouraging at the AIMA Library. The users’ satisfaction assessment is overall good, which is evident from the fact that users are constantly asking for information through all possible means say e-mail, telephone, fax, mail and personal visits.

Marketing and Marketing Plan for Information Services: /ch Marketing is a social and economic process through which individuals and groups meet their needs and desires by creating and exchanging products amongAuthor: Sérgio Maravilhas. Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and : Linda S Katz.   Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing libraries all over the UK and in no fewer than 26 countries abroad. He also brings a nonlibrary perspective to the table, lecturing in Continue reading Marketing Your Library →.   marketing of library and information services 1. marketing of library and information services: a strategic perspective l kumar, m.a., m.l.i.s., , b.